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Monday, June 29, 2020

Internet

Top 3 tips to decrease downtime costs

With more and more consumers streaming content, shopping online, and generally using mobile and desktops for more online activities, it stands to reason that sooner or later a website will go down. This could send consumers surfing to a new digital destination, costing marketers and brands money. Here how to decrease the costs of downtime. >>

Ecommerce

How to build a better chatbot

Chatbots are not new to the digital space, but as more consumers work from home, shop from home, and stream more content, the need for a better chatbot has arisen. We asked a digital expert how brands can building a better chatbot experience. >>

Search Marketing

Expert: What Google's de-listing of fake goods means for merchants, brands

According to reports most Google searches point consumers to fake goods, but for a long time Google has refused to remove these listings. However, the search engine has announced that as of this month, they'll begin de-indexing fake goods listings after reviewing the products - and companies - on offer. This is a strong move forward but according to one expert it isn't enough. >>

Internet

Study: Downtime costing businesses more

Having a website go down isn't a matter of it, it is a matter of when. The key, according to one new study, if having a plan in place for when a site goes dark and being able to implement that plan so that the business is back up and running quickly. >>




Advertising

Study finds CTV fraud spiking

Amidst the COVID pandemic many brands have had to find alternative ways to engage and deliver content to their consumers. One of those ways has been the Connected TV (CTV) space, but while more people are streaming content - a good thing for marketers - there are also more bad actors pushing fraudulent traffic into the space. >>

Advertising

Top 3 tips to improve personalization

For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up for the sake of serving the same ad to a shopper for the second - or third - time. We asked an expert to explain how brands can better personalize without the repetition factor coming in to play. >>

Ecommerce

Study: B2B buyers aren't loyal, that's why brands need sales people

While the role of salesperson in the retail space has dwindled to be that of a checkout person rather than actual sales, the role of salesperson in the B2B space remains one of customer service, and helping businesses find the tools they need for success. And that is why, according to one expert, brands need to keep that B2B salesperson role filled. >>

Mobile Marketing

Brands: Why mobile needs to be higher on your radar

New data out from Digital Turbine finds that 2 in 3 consumers are looking for better mobile content options as push notifications aren't always sending the most relevant information. Their new report further found that about 25% of mobile users open their devices without a specific destination - email, game, browser, or app - in mind. All this, says one expert, is a reason for brands to renew their focus on just what they're serving in the mobile space. >>

Advertising

Adobe: Travel showing recovery signs

Since the COVID-19 pandemic began travel brands from cruise ships and airlines to small mom-and-pop travel agencies have been some of the hardest hit as people sheltered-in-place at home. But, according to new Adobe data, the travel sector is beginning to see the first signs of recovery as businesses around the world begin reopening physical stores. >>

Ecommerce

Instacart surpasses Walmart's online grocery share, here's how others can follow

Since the COVID-19 pandemic began a growing number of consumers have turned to online shopping not just for clothing or niche items but for everyday necessities - groceries, packaged goods, and health/beauty items. According to one new report, since the pandemic began Instacart's online shopping hub blew past Walmart's market share. Does this foretell a change in the ecommerce weather? >>

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